Beamco · Where Indie Artists Meet Their Fans

Challenge

Indie artists have fans but no home for them, and fans have no way to be seen.

Today an independent artist spreads their audience across streaming apps, social feeds and ticket sites. A fan who has followed them for years looks the same as someone who found them yesterday. Nothing says thank you, and nothing makes it easy to come back.

Beamco brings the pieces into one place: updates from the artists you follow, live events, tickets, and a rewards system that recognises loyalty. The design had to serve two people at once, the fan who opens the app on the way to work, and the artist or manager who needs to see who is showing up.

The goals:

• Make a fan's first minute count: pick artists, land on a home that already feels personal.
• Keep the artist close: updates, events and tickets one tap away from the home screen.
• Reward loyalty visibly: points, ranks and missions that feel like a game, not a loyalty card.
• Give artists a clear dashboard so they can see their fans and manage events without a spreadsheet.

Approach

Research first with artists and fans, then design the loop between them.

Before drawing a screen I spent about two months understanding how indie artists and their fans think. Four steps over eight weeks, each feeding the next.

Who it's for

What the journey revealed

Where competitors leave a gap

One was built for indie artists but not for fans' loyalty, the other for fans but only for K-pop. Beamco sits between them: fan engagement for independent artists.

The flow

The research became one map. Every fan goes through onboarding to Home, and from there four areas branch out.

Process

Five decisions that shaped the product.

01

Onboarding that starts with the artist, not a form

The first screen sells one idea, discover artists globally, with a single green call to action. Sign up stays short, because every extra field before the first artist page costs a fan. The goal of the whole flow is to get them to an artist they care about within seconds.

02

A home that already knows who you follow

The top of Home answers the two questions fans ask first: how many credits do I have, and how many loyalty points. A banner carries the biggest upcoming concert. Below it, My Pick shows the artists the fan chose as round avatars they can tap straight into, followed by a Live Event list where the show happening now is highlighted with a live icon and a brighter row.

Scrolling continues into a Weekly Pick for You carousel and Discover More Artists, so a fan who has seen their own artists can keep exploring without leaving Home.

03

An artist feed that feels like a conversation

Each artist page opens on their updates. Every post has the artist's avatar, the date and the message in a card, so a fan can scan the timeline on the left and read on the right. Under the photo or video sit like, comment and a support button, so fans can reply or send a tip without leaving the post. Tabs for Media, Event and Shop keep everything about one artist in one place.

04

Rewards that look and feel like levelling up

Loyalty is the part of Beamco that turns a visit into a habit, so it gets its own tab. A spotlight on a rank badge shows where the fan is, with the next level and the points still needed right under it. Benefits are listed at the top of each level, such as free entry, fan sign and event seats. Missions below turn top-ups and attendance into progress bars that fill as the fan goes.

05

A dashboard for the artists behind the fans

Artists and managers get a web dashboard on the same visual system. It shows key numbers at the top, with events and releases underneath, and a detail view for a single event. Sharing the system with the app means a component built for fans can be reused here, and artists feel like they are looking at the same product their fans see.

Result

One product where fans feel seen and artists see their fans.

The final design covers onboarding, a personalised home, artist feeds, events, tickets and a rewards system for fans, plus a web dashboard for artists, all built on one dark component system with pink reserved for actions and rewards. The prototypes were used to walk the team through the feed and rewards flows before build.

Usability targets for testing

No formal test has been run yet, so these are the benchmarks each core task should hit in the first round of testing.